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Articles in the Social Media Category

America Outdoors
Sunday, 19 Oct, 2008 – 12:22 | No Comment
America Outdoors

[ December 5, 2008; 12:00 pm to 4:00 pm. ] I’m heading down to Knoxville, Tennessee to do a keynote and breakout session for America Outdoors annual general meeting.

I’ll be sharing with outdoor and adventure operators how to use social media to convert leads and create an enjoyable experience with their brand online. My breakout session following my keynote will focus on specific case studies.

I’m [...]

What the Hype In Sales Letters Really Mean
Wednesday, 28 May, 2008 – 10:13 | No Comment

Facebook has now attracted those smarmy, get rich quick folks. It’s getting quite gross, but whenever something is hot, there will be some who will jump on the bandwagon to make a quick buck.
As I look at all these tall claims of making thousands on Facebook in just 6 hours, it seems too good to [...]

Social Media Power Pack Fire Sale
Monday, 26 May, 2008 – 18:23 | No Comment

I love holidays. Canadians celebrated Victoria Day last week Monday. Americans are celebrating Memorial Day today, while the British are enjoying a Bank Holiday.
Whenever there’s a holiday, I just love to celebrate with a sale. So, I’m having another one of my infamous fire sales.
How does it work? I take a bunch of products from [...]

Turn Your New Media Hobby Into a Business to Save the Environment on Earth Day
Tuesday, 22 Apr, 2008 – 11:34 | No Comment

Paul Colligan has done it again. He got me thinking about his recent blog post. In it, he says that going pro in New Media helps the environment.
He’s right. Absolutely right.
Today, April 22nd, is Earth Day and I’ll be honest. I don’t care about the environment. Actually, I do care about the environment, I just [...]

How to Use Podcasting and Social Media to Beat Any Economic Downturn
Tuesday, 15 Apr, 2008 – 8:55 | No Comment

I’ve seen alot of people talking about using podcasting and social media to recession proof your business. While I respect their opinions and think it’s all good advice, many are simply jumping on the bandwagon.
A recession is only one economic downturn that a business will face. There are also times when a business will go [...]

3 Ways Podcasting & Social Media Can Help You Stay Profitable During Any Economic Slow Down
Wednesday, 2 Apr, 2008 – 8:10 | No Comment

I’d like to invite you to a 75 minute teleclass that I’m hosting on Wednesday April 16, 2008 @ 8pm EDT.
The teleclass is called 3 Ways Podcasting & Social Media Can Help You Stay Profitable During Any Economic Slow Down. I’m excited about this teleclass and I’d love for you to join me.
This FREE teleclass [...]

How to Use Indigo’s Online Community for Business
Thursday, 27 Mar, 2008 – 13:48 | 2 Comments

So, when’s the last time you were invited by your country’s largest book retailer to preview the launch of their online community? That happened to me last Fall. I went to Indigo Books’ head office in downtown Toronto after receiving an email invitation to join them.
It was an intimate gathering - about 10 of us [...]

Do You Respect the Trust that People Put in You?
Tuesday, 11 Mar, 2008 – 11:22 | No Comment

I have a reach of about 10,000 through my RSS feed, email list, mailing list and search engine traffic. I tell you this not to boast, but to share with you how careful I am about the things I talk about on my blog and in my weekly ezine.
Each person has put some trust in [...]

Collaborative Storytelling Accelerated by Technology
Friday, 7 Mar, 2008 – 9:55 | No Comment

I’ve been enjoying a computer and Internet free week. I’m kind of proud that I was only tempted to go online once on Wednesday and that was all of one hour just to grab a phone number to call a colleague and approve some blog comments.
It’s Friday and I am continuing to enjoy this break. I won’t be online [...]

Half Hour Huddle with Sherman Hu
Thursday, 31 Jan, 2008 – 1:49 | No Comment

I’m going to do my very first video interview tonight, January 31, 2007 at 7pm EST with Sherman Hu (pictured left). I invite you to attend. It’s a free one hour session and Sherman will be asking me about podcasting and the Social Media Telesummit.
You can access the session via your phone or if you’re [...]