I was reading a post by MaryPat Kavanagh on the 3 reasons why business owners would want to add social networking to their marketing strategy:

Visibility
Credibility
Cash Flow

All great reasons, but I would add one more - community. I’m not a huge fan of the word, but creating a place where you belong is another reason why [...]

[ December 2, 2008; 2:30 pm to 3:45 pm. ] Have you been marketing your business online, but still not getting the recognition from your peers? Missed out on being included in yet another Top 40 or Top 50 list? Do the experts you admire still have no clue who you are? Are you wondering why certain people are getting invited to speak at every [...]

I recently got an email from Kim Castle of BrandU and the subject was Can Misusing Online Video Ruin Your Brand?
Yes, it can. Here’s how:

It can make you look cheap and unsuccessful. If you’re teaching people how to create a six figure income, your video better look like it. There’s a video of a guy [...]

As some of you know, I’m rebranding. The effort hasn’t been easy, but then again, nothing worth having really is. I’m giving it the code name of Leesa 2.0 until I launch the week of September 15, 2008.
I want to share with you a photo that a talented amateur photographer took of me earlier this [...]

One of the difficult things about transitioning to a new brand is the name. I’ve come up with several great names only to find that the domain is taken or the name is trademarked.
I can’t do anything else until I have the name figured out. The name I’d like to use has to reflect taking [...]

I just got off the phone (well, Skype) with Peter Shankman, the founder of HelpaReporter.com. I recorded an interview with him to ask him about how he used Facebook to launch a service to connect experts with journalists. He provided some interesting statistics and I’m going to post the interview in the Fall.
The interview lasted [...]

I’m listened to a video sales letter. The guy said that he was homeless, didn’t finish high school, then joined the army. Now, he has all the money in the world and can teach me how to put my sales on autopilot.
I didn’t believe him. Why? Because he rattled through his “story” so quickly, as [...]

So, Amanda Congdon returns to independent video podcasting after her stint on ABCnews.com ended/failed/combusted.
Earlier this year, Amber MacArthur, who was recruited by City-TV, said goodbye to the network after her one year contract ended.
Is there no room for independent podcasters in mainstream television? To say yes based on just 2 examples wouldn’t be fair. However, [...]

I used podcasting to get my book deal.
While many authors complain about rejection letters, I didn’t have to go through this. Instead, my podcast attracted my publisher’s attention and gave them the confidence that I knew my stuff. Six months after signing the contract with my publisher, Podcasting for Profit hit bookstores.
I have tons of [...]

I’ve noticed as of late that alot of my colleagues in the podcasting space have divorced themselves from the word “podcast” and now embrace the word “new media.” In other words, being a new media generalist seems to be more attractive than being a podcasting specialist.
For example:

Paul Colligan, who wrote the forward to my book, [...]