The more people who belong to your social media network, the higher the chances that you’ll attract haters - those who will find fault with everything that you do.
When you become the focus of negative comments on a blog, on Twitter or on Facebook, it can be a shot to your confidence. However, the way [...]

Many small business owners and entrepreneurs think marketing and publicity is out of their reach, especially when they feel they can’t compete budget-wise with big corporations.
But one publicity professional disagrees. Shannon Cherry feels with the right amount of exposure in the right places, any small business can flourish and succeed.
Listen to this 12-minute interview that [...]

A recent blog post about The Dark Side of Twitter on Marketing Profs got me thinking about this.
Another dark side of Twitter is that tweets aren’t taken in whole, especially when each individual tweet is part of a larger conversation.
How People Misinterpret the Bible
Growing up in a Christian church, many would take passages from the [...]

I often see notices from outsourcing companies promising that they can make your social media burden light by doing the tasks you don’t want to.
These virtual teams promise to:

Ghostwrite and post articles on your blog

Find and approve friends for you on Facebook/LinkedIn
Find and approve followers for you on Twitter
And will do this anywhere [...]

I was reading a post by MaryPat Kavanagh on the 3 reasons why business owners would want to add social networking to their marketing strategy:

Visibility
Credibility
Cash Flow

All great reasons, but I would add one more - community. I’m not a huge fan of the word, but creating a place where you belong is another reason why [...]

[ December 2, 2008; 2:30 pm to 3:45 pm. ] Have you been marketing your business online, but still not getting the recognition from your peers? Missed out on being included in yet another Top 40 or Top 50 list? Do the experts you admire still have no clue who you are? Are you wondering why certain people are getting invited to speak at every [...]

I recently got an email from Kim Castle of BrandU and the subject was Can Misusing Online Video Ruin Your Brand?
Yes, it can. Here’s how:

It can make you look cheap and unsuccessful. If you’re teaching people how to create a six figure income, your video better look like it. There’s a video of a guy [...]

As some of you know, I’m rebranding. The effort hasn’t been easy, but then again, nothing worth having really is. I’m giving it the code name of Leesa 2.0 until I launch the week of September 15, 2008.
I want to share with you a photo that a talented amateur photographer took of me earlier this [...]

One of the difficult things about transitioning to a new brand is the name. I’ve come up with several great names only to find that the domain is taken or the name is trademarked.
I can’t do anything else until I have the name figured out. The name I’d like to use has to reflect taking [...]

I just got off the phone (well, Skype) with Peter Shankman, the founder of HelpaReporter.com. I recorded an interview with him to ask him about how he used Facebook to launch a service to connect experts with journalists. He provided some interesting statistics and I’m going to post the interview in the Fall.
The interview lasted [...]