[ October 28, 2008; 8:30 am to 5:30 pm. ] I’m always surprised at how many people haven’t created an information product. I can whip out two to three information products a quarter and here what I use them for:

I create an eCourse to generate leads for my database (check out the Marketing Fit Detox on the right)
I create an audio product to include my [...]

If Darren Rowse had told me that doing a 31-days series would be one of the most exhausting blog activities that I would do, I would’ve told him, “Yeah, right.”
I don’t know how he survived doing his, but I found that by day 25, I was totally beat. Lesson learned? I should’ve picked the shortest [...]

Here are some great podcasting resources that didn’t fit into any of the other categories, but were so good I couldn’t NOT mention them.
Donna Popacosta on Everything I Knew About Podcasting I Learned in Kindergarten
Paul Colligan on 7 Reasons Businesses Must Embrace Podcasting
Kay Stoner on The Business Case for Podcasting
Kelly McCausey on The Burning Fear [...]

Even though podcasts are still a fairly new medium, there are some guidelines that every podcast producer can follow to ensure success. Just in case, here are a few resources that point out things you’re probably doing in your podcast that are totally wrong.
Leesa Barnes on How to Explain What Podcasting Is Without Using iPod [...]

Want to understand how to use a podcast for a non-profit organization? Check out the resources below for ideas.
Donna Popacosta on Non-Profit Podcasting
Podcasting News on Non-Profit Podcast Directory
Homework: Write down ideas for your own podcasting strategy from these examples.
Did I miss a really great resource that fits the theme of this post? If so, leave [...]

It’s coming.

No one has done a better job of “calling out” snaky podcasting products than Jon Watson over at Biz Podcasting.
Below, I provide just a small sample of “snake oil” podcasting products that have fortunately made Jon’s list.
Jon’s review of Kent Sayre’s ebook on podcasting & Victor Pryles’ The Wonderful World of Podcasting
Homework: Add your snake [...]

Curious to know which podcasting products to buy so you can learn more about how to podcast? Here are a few products you’ll enjoy.
Disclaimer - I personally reviewed each resource below, either by purchasing it or getting an advance copy.
Jeff Mills’ Podcast Secrets Revealed
Tim Gordon’s Profitable Podcasting Case Studies & Podcasting Adventures Online
Scott Patton’s Podcasting [...]

There are mixed feelings about including advertising in podcasts. Otherwise known as podvertising, some want ‘em in their podcasts, others don’t. Take a look at the resources below and make up your own mind.
Opinions
Steve Rubel on Pondering Podvertising Possibilities
Jay Fienberg on Why PodVertising Doesn’t Work
MarketingLoop on National Public Radio’s Podvertising Success
Podvertising Services
Cheeze - http://www.cheeze.com
Podtrac - [...]

We looked at corporate podcasting case studies. Now, we turn our attention to small businesses who are using podcasting to increase sales and find new clients. Take a look at the following resources that focus on small business podcasting case studies.
Paul Colligan’s The Business Podcasting Bible
Tim Gordon’s Profitable Podcasting Case Studies
Homework: Review these resources so [...]