Last week, I shared the 2 income strategies you need to incorporate into your business to free up your time. It sparked quite a bit of discussion on Twitter. Just explaining the income strategies is just one part of the puzzle. I also need to share with you what you can actually sell to help [...]
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I’ve been having a content problem.
I write articles online, I write blog posts, and I write articles for my weekly e-zine. While there isn’t a shortage of content, I was becoming overwhelmed trying to write content for all 3 areas.
I want to provide premium content to those subscribed to my e-zine. I wanted to 
reward those who took the time to give me their email address with content they couldn’t find anywhere else. However, coming up with original content for my e-zine each week was becoming a huge burden given that I was already writing high quality content for my blog and for articles I submit online.
So here’s a strategy that I started to employ that helps me generate content for online article banks, my blog and my weekly e-zine without becoming overwhelmed.
Publish all your content on your blog. Everything. Focus all your writing energy on your blog. If you’re blogging more, you increase traffic to your blogsite and you start to raise your visibility. Try to update your blog with new content once every 2 or 3 days.
Then, for your e-zine, take one of your blog posts and make it the feature article in your e-zine. However, do not publish the entire article in your e-zine. Instead, give an excerpt, say the first 3 or 4 paragraphs, then provide a link near the end that states:
“Click here to read the rest of this article and to provide your comments.”
All your blog posts will need to include your resource box, 2 or 3 lines that tell people who you are, what you do and a freebie that you’d like them to download.
Two people who do this really well are Kendall Summerhawk and Melanie Benson Strick. If you subscribe to their e-zines, you’ll notice that both of these ladies follow this format. They provide a small excerpt of the article in the body of their ezine, then they invite their readers to go to their respective blogs to read the full article.
I really like this strategy as it enables your readers to comment on the article and they get to meet other people who are subscribed to your ezine. It’s like you are building a small community on your blog and allowing your readers to finally get a chance to meet each other.
So if you are publishing a blog, publishing articles online, and publishing a weekly e-zine, you can cut down on the amount of time it takes you to prepare content for these three areas by following this format:
In the last 90 days, I’ve discovered individuals who have copied content from my sales pages. In fact, one person started promoting her virtual event using the exact name that I use for my annual telesummit.
Of course, I was upset. My heart started beating, my hands started shaking and I wanted nothing more than [...]
Recently I spoke at an eventabout the benefits of using social media. After sharing my tips with the people in the audience, one person raised his hand and asked the following:
“I want to use ads. How can I do that?”
I was completely shocked by the question. The reason is because over the previous 90-minutes, I [...]
When I first started hosting my own virtual events back in 2005, I was lucky if anyone besides me and my guest expert showed up. It was both embarrassing and frustrating because I thought I was doing everything to produce a excellent virtual event.
However, what I was missing back then [...]
Hosting a virtual event is one of the best ways to make money. I have earned 5 and 6 figure paydays hosting virtual events. Whether you hold an event over the telephone or using webinar software, you can attract leads and become a sought after leader in your niche hosting a [...]
Hosting a virtual event is one of the best ways to make money. I have earned 5 and 6 figure paydays hosting virtual events.
Whether you hold an event over the telephone or using webinar software, you can attract leads and become a sought after leader in your niche hosting a virtual event.
Here are some of [...]
The more people who belong to your social media network, the higher the chances that you’ll attract haters - those who will find fault with everything that you do.
When you become the focus of negative comments on a blog, on Twitter or on Facebook, it can be a shot to your confidence. However, the way [...]
A Friday morning coffee with my friend, Michael Port, turned into a quick commute to Toronto Pearson International airport so he could re-book a missed flight.
While he drove me in my car to the airport, I pulled out my video camera so I could capture Michael’s thoughts on his newest book, The Think Big Manifesto. [...]
I got word last week that I won a prestigious award. The Harry Jerome Awards, which celebrates excellence in achievement in the African-Canadian community, is presented each year by the Black Business & Professional Association (BBPA). To give you a comparison, this award is similar to the NAACP Image Award given to [...]
Many small business owners and entrepreneurs think marketing and publicity is out of their reach, especially when they feel they can’t compete budget-wise with big corporations.
But one publicity professional disagrees. Shannon Cherry feels with the right amount of exposure in the right places, any small business can flourish and succeed.
Listen to this 12-minute interview that [...]
I’m a firm believer that surrounding yourself with beautiful things helps to not only recharge your batteries, but also to help you create a success mindset.
Take a look at the gorgeous items that help me stay motivated and energized in this episode of Marketing Fit TV.
Hi, my name is Leesa Barnes. I'm a podcasting and social media expert, an active living enthusiast and author of Podcasting for Profit. I'm also the creator of Marketing Fit, a system that helps small businesses get active using social media in 3 simple steps. Contact me for more info.
